A hand-drawn identity that changes with the seasons.
Hand-drawn logotype and a seasonal art-direction system for Tri Kvety: collage-led, heavy on contrast and comfortable in the dark.
Overview
Tri Kvety wanted an identity with personality: hand-drawn, a little raw, nothing that looks like everyone else.
We drew the logotype by hand and built a seasonal art-direction system around it. It lives on the menus and on social: breakfast, brunch and evening cards, plus the posts that announce what is new. It changes its look with every season while staying recognisably the same place.
Details
- Client
- Tri Kvety
Scope
- Hand-drawn logotype01
- Seasonal art-direction system02
The challenge
A place with seasonal menus needs a look that can change often without turning into a different brand every time. It also had to stand apart from the clean, beige, minimal style so many new places share. Personality was the brief, and personality is easy to fake and hard to keep consistent.
Three flowers, drawn by hand
Tri Kvety means three flowers, so the mark is three flowers, drawn by hand in a thin, slightly wobbly line above a handwritten name. It looks like someone made it, because someone did. White on black, it holds up on a menu, a sign or a phone screen.
A season in collage
Each season gets its own collage: flowers, old engravings, cut-out sculpture and food, set on black or on bold colour. The menus change with it, from breakfast to brunch to the evening card. Heavy contrast, comfortable in the dark, and different enough each time to feel new without losing the name.
