Get recommended when people ask AI
More and more people ask ChatGPT, Google AI or Seznam Asistent instead of clicking through search results. We make your website easy for them to read and quote: content in plain HTML, clear answers, real prices, structured data, and mentions on the sites AI trusts. Then we track every month whether you show up.
What helps, and what's mostly noise
There's a lot of snake oil in "AI SEO" right now. Here's what the research says, in plain words.
| Helps | Mostly noise on its own |
|---|---|
| Being mentioned on other sites: directories, press, reviews, YouTube | Adding schema and hoping |
| Content in plain HTML that loads without JavaScript | An llms.txt file (almost nobody reads it yet) |
| Pages that answer a question in the first two sentences | Pages stuffed with keywords |
| Real numbers, prices and dates, visible on the page | Facts hidden only in code |
| Fresh content with a visible "updated" date | Publishing a lot of thin articles |
| A complete Google Business Profile and Firmy.cz listing | Buying links |
What you get
Audit
Can AI crawlers read your site? robots.txt, rendering, structured data, the five facts every business page needs (what, where, how much, how long, how to reach you).
Fixes
We fix what blocks you, on Webflow, Astro, Framer or WordPress.
Answer pages
Pricing, services and FAQ shaped so they can be quoted, plus guides on the questions your customers ask.
Off-site listings
Google Business Profile, Firmy.cz, Clutch and industry directories, all saying the same thing.
Citation tracking
A fixed list of 15 to 25 questions your customers ask, checked monthly in ChatGPT, Google AI Mode, Gemini, Perplexity and Seznam Asistent.
A short monthly report
Where you showed up, who showed up instead, what we did, what's next.
How it goes
Audit and question list
Fixes and listings
Monthly: one new page or guide, tracking, report
Where AI helps, and where it doesn't
AI helps us
Run the question panel across five AI tools every month, spot which sources they cite, draft guides in three languages.
We do
Pick the questions that matter for your sales, write the parts that need your voice and data, fix the site, and tell you honestly what moved and what didn't.
What it costs
- One-off audit and fixes
- part of every new website we build. For existing sites, quoted after a look.
- Visibility (monthly)
- from €900 a month. Includes Care.
“Peter is a next level designer and developer. He's already helped us bring our website to the next level and create tons of content that didn't exist before he started working with us. We've since expanded his scope to help us refine the design of our digital product. His work is quick, collaborative, and extremely high quality. I love that he brings his own design eye to the work we do and suggests improvements that we haven't even thought of.”
Questions
Is this just SEO with a new name?
You'll also see it called AI SEO, GEO (generative engine optimisation) or AEO (answer engine optimisation). Mostly it's good SEO done properly, plus two new parts: making sure AI crawlers can read you, and tracking whether AI tools actually mention you. The basics that help Google also help ChatGPT.
Can you guarantee ChatGPT will recommend us?
No, and nobody honest can. AI answers change from one question to the next. What we can do is remove what blocks you, give AI tools clear facts to quote, and measure every month.
How long until we see results?
Fixes show up in weeks, as soon as crawlers revisit your site. Mentions and citations build over months, because they depend on other sites talking about you too.
Does this work for Seznam?
Yes. Seznam Asistent leans on Seznam search and Firmy.cz, so a complete Firmy.cz profile and a site Seznam can read are a big part of it for Czech clients.
Do we need a new website for this?
Usually not. Most fixes work on your current site. If the site can't be read without JavaScript or can't be edited, we'll tell you.
Tell us what you're working on.
30 minutes, no pitch deck. We look at what you have and tell you what we'd do, in what order and roughly for how much. If we're not the right fit, we'll say so.
We reply within one working day.