From one prompt to a new customer, in one loop.
A looping product film for the involve.me homepage, built in code with Remotion: one prompt becomes a funnel, a lead, a score and a customer.
Overview
involve.me builds interactive funnels, quizzes and calculators that qualify leads. After the marketing site, they asked us for a product film to sit in the hero of their homepage.
Their team gave us the beats. An AI agent builds a funnel from one prompt. The funnel takes on any brand. Traffic turns into leads, a visitor finishes the funnel on a phone, and every lead gets a score. Then an automated workflow follows up until the lead books an appointment and becomes a customer. We designed it, animated it and built it in code.
Details
- Client
- involve.me
- Year
- 2025 to 2026
- Platform
- Remotion (built in code)
- Industry
- SaaS
- Live site
- involve.me
Scope
- Storyboard stills01
- Animation02
- A short sting and a 40 s film03
The challenge
A hero film has two jobs that pull against each other. It has to show a lot of product, and it has to make sense to someone who looks at it for five seconds. The brief set clear limits: about 40 seconds in total, roughly one idea every five seconds, and a loop that sits in the hero without a visible start or end. A lot of story, very little time, no room for filler.
Stills first, motion second
We designed every scene as a still frame and agreed them with involve.me before anything moved. Changing a still takes minutes. Changing a finished animation takes far longer. Once the frames were right, the motion only had to connect them, so the feedback rounds were about the story, not about redoing work.
Built in code
We built the film in code with Remotion, not in a timeline animation app. Every screen in it is real interface rebuilt as a web page: the prompt box, the funnels, the CRM, the inbox. When the product changes, we change the screen and render again. It also gave us a short sting and the full film from one source. AI wrote a lot of the code. Every cut, curve and timing call was ours.
The funnel is the hero
It is a funnel builder, so the funnel is always the biggest thing on screen. When it switches brands, the whole funnel changes, not just a logo in the corner. We never parked it off to one side next to filler copy. Short headlines carry the story, like "Your brand. Any funnel." and "Score every lead." A few words is what a glance can hold.
Every shot is already moving
Product keynotes feel expensive because nothing sits still and nothing wastes time. We used the same grammar. Each shot enters already in motion, cuts are hard, and the camera glides the last bit into place. No circles marking clicks, no bouncing pop-ups. The film ends on the same empty background it starts on, so the loop never shows its seam.
