A TED site the team runs without a developer.
Webflow site with speaker, panel and program CMS, plus the event identity on badges and print, for TEDAI Vienna, the TED conference on AI.
Overview
TEDAI Vienna is the official TED conference built around artificial intelligence. It is a TED event, so the bar for design is set before we draw a single line.
We designed and built the website in Webflow and carried the event identity from the site to the badges and the print on site. Then the same team came back with a second project: a site for a TEDxVienna Salon. Two events, one client, and a director who says communication was fast both times. For a small studio, that second call is the result we care about most.
Details
- Client
- TEDAI Vienna
- Year
- 2024 to 2025
- Platform
- Webflow
- Industry
- Events
- Live site
- tedai-vienna.ted.com
2
TED events shipped: TEDAI Vienna and a TEDxVienna Salon
TEDAI Vienna
“We worked with Farover on two projects, the website for TEDAI in Europe and for a TEDxVienna Salon. Both times, Farover managed to bring our creative input to life, delivering visually compelling sites that are also highly functional and user-friendly. Communication was always fast and reliable.”
Scope
- Webflow site with speaker01
- Panel and program CMS; event identity across web02
- Badges and print on site; a second site for a TEDxVienna Salon03
The challenge
Most of a conference's content appears in the last weeks before the event. Speakers confirm one by one, panels change, the program shifts and news arrives daily. If every change needs a developer, the website falls behind the event it is selling. And the event lives in more places than the site. Badges, print and the venue all have to look like one conference, not like the work of five different suppliers.
Content in the CMS, layout locked
Speakers, panels and the program live in Webflow CMS collections. The conference team edits content and never touches the layout. A new speaker is a new entry, not a design task. We made that call early, because the people who know the program best should be the ones changing it, on their own schedule, without waiting for us.
Every speaker gets a real page
People come to a TED event for the people on stage. So each speaker gets a proper page: a big portrait, name and role, their topic and a short bio, linked from the program. On a phone it reads like a profile, not a row in a list. A speaker who looks good on the site is a speaker worth buying a ticket for.
One identity, screen to lanyard
The identity had to hold on a laptop, a phone and a badge on a lanyard. So we kept the system small: TED red, a deep purple field, a serif italic for the words that carry feeling, and plenty of white. Small systems travel well. Every new piece, from a speaker page to an attendee badge, comes out of the same few parts.
