Guides
Straight answers to the questions people ask before a website project: what it costs, which platform, how to show up in AI answers.
How much does a website cost in 2026?In Czechia and Slovakia, a template site from a freelancer starts at a few hundred euros. A custom company website from a studio or agency costs a few thousand.Read the guide
- Webflow vs WordPress in 2026: which to pickPick Webflow if your marketing team edits the site and you want full design control without plugins to update. Stay on WordPress if you run a large content site or an online shop, rely on specific plugins, or have a developer who keeps it healthy.18 October 2026
- How to show up in ChatGPT, Google AI and Seznam answersGet mentioned on other websites, publish clear answers in plain HTML, keep pages fresh with visible dates, and let AI search bots in. Those move the needle.18 October 2026
- How long does a website take to build?A small company website of up to five pages takes us 2 to 3 weeks. Ten fully custom pages take 4 to 6 weeks, larger sites 8 to 12.19 October 2026
- Webflow, Astro or Framer: which platform for a company website?Pick Webflow if a marketing team edits the site every week and wants to build pages visually. Pick Astro with Sanity if you need several languages, top speed or a custom tool, and can wait for a developer when the structure changes.19 October 2026
- What does a logo and visual identity cost?A logo alone costs from a few hundred crowns on a generator to about 3 000 to 20 000 Kč from a Czech designer. Slovak price lists put a bare logo at €25 to €190 and a full visual identity at €450 to €3,000.19 October 2026
- Website redesign checklist: what to sort before you startSort six things before a redesign starts: why you're doing it and how you'll measure it, a baseline of today's traffic and enquiries, a list of every URL that brings visitors, which content stays, goes or gets rewritten, who edits the site and on which platform, and a launch plan with redirects. It takes a few days and protects what already works.19 October 2026
- Moving off WordPress without losing your SEOYou keep your rankings by keeping what search engines already know. List every URL on the old site, keep the ones you can, and give every one that changes a 301 redirect to its closest new page.19 October 2026
- Google Business Profile and Firmy.cz: get found locallySet up both, fill them in completely and keep them identical to your website. Google Business Profile feeds Google Search and Maps.19 October 2026
- Design subscription or an in-house designer?Hire when you have full-time design work for years, someone to lead it and time to recruit. Pick a subscription when work comes in waves, you need web, brand and motion from one place, or you need to start this month.19 October 2026
- What does an explainer video cost?A 60-second animated explainer costs anything from about $100 with an AI tool to $50,000 and more at a full-service agency. Small Slovak studios sell fixed packages from €490, and specialised studios charge a few thousand.19 October 2026
- How to brief a web designer (with a template)A good website brief fits on one or two pages. Say what your company does, who the site is for and the one thing it should get visitors to do.19 October 2026
- Website speed: why it matters and how to check yoursSpeed matters to your visitors first and to Google second. Google measures it with three Core Web Vitals: the main content should appear within 2.5 seconds, the page should respond to a tap within 200 milliseconds, and the layout shouldn't jump (a CLS of 0.1 or less).19 October 2026
- Multilingual websites: Czech, Slovak and English done rightGive every language its own URL, link the versions with hreflang, and adapt the copy to each market instead of translating it word for word. Don't redirect visitors by IP or browser language.19 October 2026
- Packaging and label design: how it works and what it costsA label from a marketplace freelancer starts at about €23. Packaging from a specialist studio, with research, concepts and print-ready files, starts at about €2,500 per product.19 October 2026
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