The product at work, right in the hero.
Webflow site for Laser AI, an AI tool for evidence synthesis: product, sectors, pricing, resources, a publications CMS and a hero animation.
Overview
Laser AI is a secure AI tool for evidence synthesis. It helps research teams screen studies and extract data faster, while people keep control over quality.
That last part matters. The audience is researchers, who read closely and trust evidence over adjectives. We designed and built the website in Webflow: product, sectors, pricing and resources in one place, a publications library the team runs in the CMS, and a hero animation that shows the product doing its job instead of describing it.
Scope
- Product01
- Sectors02
- Pricing03
- Resources04
- Publications CMS05
- Hero animation06
The challenge
Evidence synthesis is slow, careful work, and the people who do it are wary of AI that hides its steps. A site that shouts about AI loses them in the first line. The product also serves several sectors, each with its own questions. The site had to explain a complex product simply, prove that it works, and still give each sector a page that speaks its language. All without sounding like every other AI startup.
One place for every question
Product, sectors, pricing and resources sit in one short navigation. Each answers a different question: what is it, is it for me, what does it cost, can I trust it. Pricing has its own page instead of hiding behind a sales call, because people who compare tools for a living want to compare before they talk to anyone.
Problems before features
The homepage names the problems first: slow, error-prone screening, fragmented workflows, labour-intensive data extraction, reference management. Each card then says how Laser AI handles it. Readers see their own working week in the list before they see a single feature. Compliance and responsible use of AI get their own space, because for this audience they decide the deal.
Show the work, not the claim
The hero does not describe the product. It shows it, with a data-extraction sample right under the headline. Researchers trust what they can check. Seeing the product pull data out of a study answers more questions than a paragraph about speed. Publications work the same way: the team adds new papers in the CMS and they appear on the site, layout untouched.
