A new name, and a site the team can grow.
Rebrand from Europe Congress to Events Club, plus a fast static website over their registration system for multi-day B2B events across Europe.
Overview
Events Club, formerly Europe Congress, runs multi-day B2B meetings across Europe where buyers from the events industry meet suppliers.
A new name needed a brand to go with it, and the brand needed a website. We did both, with Tibor on the identity. Underneath sits their registration system, which already works, so the new site did not need to replace it. It needed to sell the events, speak to two very different audiences, and send people into registration.
Details
- Client
- Events Club
- Year
- 2026
- Platform
- Astro
- Industry
- Events
Scope
- Rebrand from Europe Congress (with Tibor)01
- Website design and build02
The challenge
Each event has two audiences with different questions. Buyers and suppliers come for the same days but want different things from them. Each event also runs over several days with a dense agenda. Put all of that on one page and nobody finds their part. And a rename is a reset: the old name had a look, and the new one could not feel like the same congress with a new sign on the door.
A brand built for events
The identity starts from one mark, an "e" built from two sharp strokes, and a hexagon frame that holds a photo of each host city. That frame is the trick: every event gets its own picture, and it still looks like one brand. It holds at the sizes events need: a poster in a metro station, a badge on a lanyard, a stage backdrop, a banner on a building.
Two paths: buyers and suppliers
The site splits early. Buyers and suppliers each get their own path through each event, with the details that matter to them. Nobody has to read the other side's pitch to find their own. A loyalty programme gets its own page too, because people who already came once are the easiest ones to bring back.
Agendas you can scan
Every event runs for several days, so the agenda is built day by day. Each day shows condensed blocks first, with the option to expand the full timetable. You see the shape of the event in one look and the detail only when you want it. A long agenda stays long. It just stops being a wall.
Fast, static, and theirs to extend
We built it in Astro as a fast static site that sits over the registration system they already had. Static pages load quickly on any connection and leave little to break or patch. The team can extend the site without a developer, which matters for a company that adds new events every season.
