One clear story for a product that does a lot.
Marketing site, product storytelling and one visual language for involve.me, the SaaS for interactive funnels. Plus Product Hunt launch support.
Overview
involve.me builds interactive funnels, quizzes and calculators that qualify leads and automate the follow-up. It is a product that does a lot, which is exactly what makes it hard to explain on a homepage.
We partnered with them on the marketing site and the product storytelling: what the product is, who it is for, and what happens after someone fills in a funnel. The work did not stop at the site. The same visual language went into emails, onboarding and campaigns, and into a Product Hunt launch.
Details
- Client
- involve.me
- Year
- 2024
- Platform
- Webflow
- Industry
- SaaS
- Live site
- involve.me
1
Product Hunt launch supported
No conversion numbers we can publish yet
involve.me
“Farover was a valuable addition to involve.me's marketing efforts, bringing in a lot of ambition paired with great design and web development skills. The latter is where Farover exceptionally shined by combining their passion for effective website setups and design chops.”
Scope
- Marketing site01
- Product storytelling02
- Unified visuals03
- Product Hunt launch support04
The challenge
The visual language had gone about three years without a refresh, and it showed. Pages, emails and campaigns each spoke a slightly different language, so the product looked messier than it is. A funnel builder also has its own trap: it can do so many things that the site tries to list all of them, and the visitor remembers none. We had to pick one story and make everything else hang off it.
One flow instead of a feature list
We built the story around what happens to a visitor. They get captured by a quiz or a calculator, qualified, followed up by email and turned into a customer. Four steps, one row. Every feature on the site hangs off one of them. Someone who only reads the headline and that row still gets what the product does, and that is the person a homepage has to win.
Show the product, simplified
Screenshots of a builder are busy, so we redrew the product as simple pieces: a question, a yes and a no, a result, a contact form. Each picture shows one idea. It stays honest, because it is the real logic of the product. And it reads at a glance, which a full screenshot of a builder never does.
One visual language everywhere
Colour, type, illustration and blog covers now come from one set of rules. The same look runs on the site, in emails, in onboarding and in campaigns. That is less exciting than a new logo and far more useful. When a SaaS team ships all the time, consistency is what makes all of it look like one company.
